We looked at the design brief and took the Fuente

logo and came up with a concept design based on

the shape. Something stylish to enhance the display

but in keeping with quality and variety of the pens.

Previously for another occasion we had designed

acrylic display trays which they were able to

incorporate in a window display with the above

stand this combined to make a stunning exhibit.


Fuente  is an independent  manufacturer of hand made pens. They wanted a new campaign to

start displaying their pens in jewellery shops and  small retailers. This required creating a

compact stand to display as many of the pens as possible but maintaining a small foot print.

With this as the design brief it was left to Laser Engraving to come up with the concept.